How Will Changes toward Pro-Environmental Behavior Play in Customers’ Perceived Value of Environmental Concerns at Coffee Shops?

Our theoretical framework was designed to explain customers’ decision-making process for (adopting/using?) environmentally responsible products in an eco-friendly coffee shop. We employed theory of planned behavior (TPB) and value-attitude-belief (VAB) to test their parallel mediating effect on atti...

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Veröffentlicht in:	Sustainability 2019, Vol.11 (14), p.3816
Hauptverfasser:	Kim, Taeuk, Yun, Sunmi
Format:	Artikel
Sprache:	eng
Schlagworte:	Air conditioning Attitudes Coffee Customer services Customers Decision making Decision theory Environmental behavior Environmental conditions Environmental management Environmental protection Environmental risk Marketing Multivariate statistical analysis Restaurants Social responsibility Sustainability Theory of planned behavior Values Variables
Online-Zugang:	Volltext
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