Big data and decision‐making in international business

Drawing on the literature on decision‐making in international business (IB), we discuss how the advancements in big data, specifically business intelligence and analytics (BI&A) applications, are expected to affect the processes underlying IB decision‐making. We provide an overview of BI&A s...

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Veröffentlicht in:	Thunderbird international business review 2021-09, Vol.63 (5), p.597-606
Hauptverfasser:	Ulman, Milos, Musteen, Martina, Kanska, Eva
Format:	Artikel
Sprache:	eng
Schlagworte:	analytics Big Data Business business intelligence Competitive intelligence IB decision‐making International business sensemaking
Online-Zugang:	Volltext
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