Marketing Islamic financial services: A review, critique, and agenda for future research

Islamic finance has experienced rapid growth globally, surpassing the USD 2 trillion mark in 2017. As a result, the literature related to Islamic finance and banking is rather rich. Despite the richness of the literature, our knowledge of the marketing issues related to Islamic finance is modest and...

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Veröffentlicht in:	Journal of risk and financial management 2020-01, Vol.13 (1), p.1-19
Hauptverfasser:	Alam, Ian, Seifzadeh, Pouya
Format:	Artikel
Sprache:	eng
Schlagworte:	consumer behavior Consumption Customer services emerging markets Financial services International business Islamic finance Islamic financing Keywords Market penetration Market strategy Marketing Muslims
Online-Zugang:	Volltext
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