Impact of green trust and green perceived quality on green purchase intentions: a moderation study

The current study explores the role of green trust, green perceived risk and green perceived quality in changing green purchase intention. Environmental awareness plays the role of a moderator here. Analyses of the sample of 306 consumers, taken from different consumers of energy savers in southern...

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Veröffentlicht in:	Environment, development and sustainability development and sustainability, 2021-09, Vol.23 (9), p.13418-13435
Hauptverfasser:	Wasaya, Allah, Saleem, Muhammad Abid, Ahmad, Jamil, Nazam, Muhammad, Khan, M. Mohsin Ali, Ishfaq, Mohammad
Format:	Artikel
Sprache:	eng
Schlagworte:	Competitive advantage Consumers Customer services Customers Earth and Environmental Science Ecology Economic Geology Economic Growth Environment Environmental awareness Environmental Economics Environmental Management Green marketing Green procurement Market strategy Moderation Perceptions Risk perception Sustainable Development Trust
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