Mobile Banking Adoption among the Ghanaian Youth

This paper examines the behavioral intentions of Ghanaian youth toward mobile banking as a service delivery channel. Relying on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT), the study further investigates the factors that influence the intention of individuals to adopt...

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Veröffentlicht in:	Journal of African business 2021-07, Vol.22 (3), p.339-360
Hauptverfasser:	Owusu, Godfred Matthew Yaw, Bekoe, Rita Amoah, Addo-Yobo, Annice Amoasa, Otieku, James
Format:	Artikel
Sprache:	eng
Schlagworte:	Banking Business students College students Innovation diffusion innovation diffusion theory Innovations Mobile banking adoption Mobile commerce Technology Technology Acceptance Model Technology adoption Usefulness
Online-Zugang:	Volltext
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