Social Media, Confusion, and Small Business During the COVID 19 Crisis
In March 2020, the U.S. economy began a systematic shutdown in response to the COVID 19pandemic. Schools, churches, retail, and service business all closed as states implemented stay at home orders in the name ofpublic safety. Business fell into either essential or non-essential classifications in r...
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| Veröffentlicht in: | The journal of applied business and economics 2021-07, Vol.23 (3), p.13-22 |
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| container_title | The journal of applied business and economics |
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| creator | Sullivan, Daniel Fox, Daniel Stoll, Robert Jacobs, Raymond |
| description | In March 2020, the U.S. economy began a systematic shutdown in response to the COVID 19pandemic. Schools, churches, retail, and service business all closed as states implemented stay at home orders in the name ofpublic safety. Business fell into either essential or non-essential classifications in response to state and local government mandates. Loosely worded guideline created confusion among small business owners and their customers as to what services were available. This study examines the confused state of small business in response to their classification and the methods used by business owners to communicate their status to customers. |
| doi_str_mv | 10.33423/jabe.v23i3.4338 |
| format | Article |
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| fulltext | fulltext |
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| ispartof | The journal of applied business and economics, 2021-07, Vol.23 (3), p.13-22 |
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| language | eng |
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| source | EBSCOhost Business Source Complete |
| subjects | Classification COVID-19 Customers Digital broadcasting GDP Gross Domestic Product Pandemics Podcasts Radio advertising Shelter in place Shutdowns Small business Social networks State government Television advertising Verbal communication |
| title | Social Media, Confusion, and Small Business During the COVID 19 Crisis |
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