The application of digital technology in gambling industry
PurposeThe study aims to integrate the insights gained from the gambling industry into a value creation conceptual framework for analyzing the influence of digital technology application. Both primary and secondary data from industry practitioners are examined and discussed.Design/methodology/approa...
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| Veröffentlicht in: | Asia Pacific journal of marketing and logistics 2021-06, Vol.33 (7), p.1685-1705 |
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| container_title | Asia Pacific journal of marketing and logistics |
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| creator | Liu, Matthew Tingchi Dong, Shiying Zhu, Mingxia |
| description | PurposeThe study aims to integrate the insights gained from the gambling industry into a value creation conceptual framework for analyzing the influence of digital technology application. Both primary and secondary data from industry practitioners are examined and discussed.Design/methodology/approachIn-depth interviews covering top management from six major casinos in Macau were conducted with industry experts, who provided the pioneering feedback on digitalization technology implemented with examples from major casino cities, including Macau, Las Vegas, Monte Carlo, Singapore, Seoul and some others.FindingsThe study provides an overview of the current status of the application of digital technology in the gambling industry and the level of the feasibility, practicability and profitability of this development on the casino floor. Digital technologies are found to augment the gambling industry in aspects of the product, service and operational structure. Research also discovers that benefits and values gained by the casino can be categorized in three dimensions: (1) value perceived by the customer, (2) value obtained from the customer and (3) value gained by the firm.Originality/valueThe research serves as a reference for Macau policymakers regarding regulations on emerging digital technologies in the gambling industry, as well as for casino management seeking to understand new potential business opportunities and future developments in digitalization. |
| doi_str_mv | 10.1108/APJML-11-2020-0778 |
| format | Article |
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Both primary and secondary data from industry practitioners are examined and discussed.Design/methodology/approachIn-depth interviews covering top management from six major casinos in Macau were conducted with industry experts, who provided the pioneering feedback on digitalization technology implemented with examples from major casino cities, including Macau, Las Vegas, Monte Carlo, Singapore, Seoul and some others.FindingsThe study provides an overview of the current status of the application of digital technology in the gambling industry and the level of the feasibility, practicability and profitability of this development on the casino floor. Digital technologies are found to augment the gambling industry in aspects of the product, service and operational structure. Research also discovers that benefits and values gained by the casino can be categorized in three dimensions: (1) value perceived by the customer, (2) value obtained from the customer and (3) value gained by the firm.Originality/valueThe research serves as a reference for Macau policymakers regarding regulations on emerging digital technologies in the gambling industry, as well as for casino management seeking to understand new potential business opportunities and future developments in digitalization.</description><identifier>ISSN: 1355-5855</identifier><identifier>EISSN: 1758-4248</identifier><identifier>DOI: 10.1108/APJML-11-2020-0778</identifier><language>eng</language><publisher>Patrington: Emerald Publishing Limited</publisher><subject>Artificial intelligence ; Big Data ; Business models ; Casinos ; Competitive advantage ; Computer platforms ; Coronaviruses ; COVID-19 ; Customer services ; Digital technology ; Gambling industry ; Gaming machines ; Internet of Things ; Legalized gambling ; Marketing ; Online gambling ; Personal digital assistants ; Radio frequency identification ; Surveillance</subject><ispartof>Asia Pacific journal of marketing and logistics, 2021-06, Vol.33 (7), p.1685-1705</ispartof><rights>Emerald Publishing Limited</rights><rights>Emerald Publishing Limited.</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c366t-5853f930e40bf535ae4ca61822db4de2b5304badf4f17b001ddedaeef6b257a03</citedby><cites>FETCH-LOGICAL-c366t-5853f930e40bf535ae4ca61822db4de2b5304badf4f17b001ddedaeef6b257a03</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/APJML-11-2020-0778/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,776,780,961,11614,27901,27902,52664</link.rule.ids></links><search><creatorcontrib>Liu, Matthew Tingchi</creatorcontrib><creatorcontrib>Dong, Shiying</creatorcontrib><creatorcontrib>Zhu, Mingxia</creatorcontrib><title>The application of digital technology in gambling industry</title><title>Asia Pacific journal of marketing and logistics</title><description>PurposeThe study aims to integrate the insights gained from the gambling industry into a value creation conceptual framework for analyzing the influence of digital technology application. 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Research also discovers that benefits and values gained by the casino can be categorized in three dimensions: (1) value perceived by the customer, (2) value obtained from the customer and (3) value gained by the firm.Originality/valueThe research serves as a reference for Macau policymakers regarding regulations on emerging digital technologies in the gambling industry, as well as for casino management seeking to understand new potential business opportunities and future developments in digitalization.</description><subject>Artificial intelligence</subject><subject>Big Data</subject><subject>Business models</subject><subject>Casinos</subject><subject>Competitive advantage</subject><subject>Computer platforms</subject><subject>Coronaviruses</subject><subject>COVID-19</subject><subject>Customer services</subject><subject>Digital technology</subject><subject>Gambling industry</subject><subject>Gaming machines</subject><subject>Internet of Things</subject><subject>Legalized gambling</subject><subject>Marketing</subject><subject>Online gambling</subject><subject>Personal digital assistants</subject><subject>Radio frequency identification</subject><subject>Surveillance</subject><issn>1355-5855</issn><issn>1758-4248</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2021</creationdate><recordtype>article</recordtype><sourceid>BENPR</sourceid><recordid>eNptkMtOwzAQRS0EEuXxA6wisTb4NUlgV1U8VQSLsrbs2E5dpXGw00X_HoeyQWI1dzFn7uggdEXJDaWkvp1_vL4tMaWYEUYwqar6CM1oBTUWTNTHOXMADDXAKTpLaUNIxhidofvV2hZqGDrfqNGHvgiuML71o-qK0TbrPnSh3Re-L1q11Z3v25zNLo1xf4FOnOqSvfyd5-jz8WG1eMbL96eXxXyJG16W41TK3R0nVhDtgIOyolElrRkzWhjLNHAitDJOOFrp_Jgx1ihrXakZVIrwc3R9uDvE8LWzaZSbsIt9rpQMgALnGcpb7LDVxJBStE4O0W9V3EtK5ORI_jjKUU6O5OQoQ_QA2a2NqjP_M3-88m_o82i6</recordid><startdate>20210630</startdate><enddate>20210630</enddate><creator>Liu, Matthew Tingchi</creator><creator>Dong, Shiying</creator><creator>Zhu, Mingxia</creator><general>Emerald Publishing Limited</general><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7RO</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>8AO</scope><scope>AFKRA</scope><scope>AXJJW</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>F~G</scope><scope>K6~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>Q9U</scope></search><sort><creationdate>20210630</creationdate><title>The application of digital technology in gambling industry</title><author>Liu, Matthew Tingchi ; Dong, Shiying ; Zhu, Mingxia</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c366t-5853f930e40bf535ae4ca61822db4de2b5304badf4f17b001ddedaeef6b257a03</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2021</creationdate><topic>Artificial intelligence</topic><topic>Big Data</topic><topic>Business models</topic><topic>Casinos</topic><topic>Competitive advantage</topic><topic>Computer platforms</topic><topic>Coronaviruses</topic><topic>COVID-19</topic><topic>Customer services</topic><topic>Digital technology</topic><topic>Gambling industry</topic><topic>Gaming machines</topic><topic>Internet of Things</topic><topic>Legalized gambling</topic><topic>Marketing</topic><topic>Online gambling</topic><topic>Personal digital assistants</topic><topic>Radio frequency identification</topic><topic>Surveillance</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Liu, Matthew Tingchi</creatorcontrib><creatorcontrib>Dong, Shiying</creatorcontrib><creatorcontrib>Zhu, Mingxia</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>Asian Business Database</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Pharma Collection</collection><collection>ProQuest Central UK/Ireland</collection><collection>Asian & European Business Collection</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Business Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central Basic</collection><jtitle>Asia Pacific journal of marketing and logistics</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Liu, Matthew Tingchi</au><au>Dong, Shiying</au><au>Zhu, Mingxia</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The application of digital technology in gambling industry</atitle><jtitle>Asia Pacific journal of marketing and logistics</jtitle><date>2021-06-30</date><risdate>2021</risdate><volume>33</volume><issue>7</issue><spage>1685</spage><epage>1705</epage><pages>1685-1705</pages><issn>1355-5855</issn><eissn>1758-4248</eissn><abstract>PurposeThe study aims to integrate the insights gained from the gambling industry into a value creation conceptual framework for analyzing the influence of digital technology application. Both primary and secondary data from industry practitioners are examined and discussed.Design/methodology/approachIn-depth interviews covering top management from six major casinos in Macau were conducted with industry experts, who provided the pioneering feedback on digitalization technology implemented with examples from major casino cities, including Macau, Las Vegas, Monte Carlo, Singapore, Seoul and some others.FindingsThe study provides an overview of the current status of the application of digital technology in the gambling industry and the level of the feasibility, practicability and profitability of this development on the casino floor. Digital technologies are found to augment the gambling industry in aspects of the product, service and operational structure. Research also discovers that benefits and values gained by the casino can be categorized in three dimensions: (1) value perceived by the customer, (2) value obtained from the customer and (3) value gained by the firm.Originality/valueThe research serves as a reference for Macau policymakers regarding regulations on emerging digital technologies in the gambling industry, as well as for casino management seeking to understand new potential business opportunities and future developments in digitalization.</abstract><cop>Patrington</cop><pub>Emerald Publishing Limited</pub><doi>10.1108/APJML-11-2020-0778</doi><tpages>21</tpages></addata></record> |
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| identifier | ISSN: 1355-5855 |
| ispartof | Asia Pacific journal of marketing and logistics, 2021-06, Vol.33 (7), p.1685-1705 |
| issn | 1355-5855 1758-4248 |
| language | eng |
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| source | Emerald Journals |
| subjects | Artificial intelligence Big Data Business models Casinos Competitive advantage Computer platforms Coronaviruses COVID-19 Customer services Digital technology Gambling industry Gaming machines Internet of Things Legalized gambling Marketing Online gambling Personal digital assistants Radio frequency identification Surveillance |
| title | The application of digital technology in gambling industry |
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