Adoption and Performance of Mobile Sales Channel for e-Retailers: Fit with M-Retail Characteristics and Dependency on e-Retailing

While the Internet drives the first transition of sales channels from physical stores to web storefronts, it is mobile devices like smartphones that provide the mobility and ubiquity wired desktop computers lack and that enable the second transition from e-retailing to m-retailing. Unlike the first...

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Veröffentlicht in:	Information systems frontiers 2021-06, Vol.23 (3), p.681-694
Hauptverfasser:	Chou, Yen-Chun, Shao, Benjamin B. M.
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Business metrics Contingency Control Electronic devices Information systems IT in Business Management of Computing and Information Systems Mobile commerce Operations Research/Decision Theory Performance measurement Personal computers Retail stores Retailing Sales Storefronts Systems Theory
Online-Zugang:	Volltext
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