Cross-visiting Behaviour of Online Consumers Across Retailers’ and Comparison Sites, a Macro-Study
Extant academic research provides a comprehensive view of online consumer behaviour on a single website, paying less attention to the integrated environment in which websites operate. Retailers’ products, however, are not only available on their own website, but also through other connected channels...
Gespeichert in:
Veröffentlicht in: | Information systems frontiers 2021-06, Vol.23 (3), p.531-542 |
---|---|
1. Verfasser: | |
Format: | Artikel |
Sprache: | eng |
Schlagworte: | |
Online-Zugang: | Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Schreiben Sie den ersten Kommentar!