Cross-visiting Behaviour of Online Consumers Across Retailers’ and Comparison Sites, a Macro-Study

Extant academic research provides a comprehensive view of online consumer behaviour on a single website, paying less attention to the integrated environment in which websites operate. Retailers’ products, however, are not only available on their own website, but also through other connected channels...

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Veröffentlicht in:Information systems frontiers 2021-06, Vol.23 (3), p.531-542
1. Verfasser: Karimi, Sahar
Format: Artikel
Sprache:eng
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