Does organic means health for consumers? Selected issues of organic food market
PurposeThe purpose of this paper is to describe organic food supply and demand from the perspective of evolutionary economics. Furthermore, identification of motives of organic food purchasing as well as the most important distribution channels was performed.Design/methodology/approachThis study inc...
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| Veröffentlicht in: | British food journal (1966) 2021-07, Vol.123 (8), p.2622-2640 |
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| container_title | British food journal (1966) |
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| creator | Drejerska, Nina Sobczak, Wioleta Gołębiewski, Jarosław Gierula, Weronika Aniela |
| description | PurposeThe purpose of this paper is to describe organic food supply and demand from the perspective of evolutionary economics. Furthermore, identification of motives of organic food purchasing as well as the most important distribution channels was performed.Design/methodology/approachThis study included review of statistical data available on organic food market, observations from three different formats of shops in France and Poland as well as collected data from 54 French and 85 Polish consumers.FindingsThe findings of this paper show how the organic food market undergoes evolutionary changes, especially how supply and demand sides are being tuned to each other. Health properties of organic food were found as universal characteristics affecting organic food purchasing, regardless the level of the national market development. Organic food retail adjusts to consumer demand, but the rate of this transformation is different when markets of different countries are compared.Originality/valueChanges in supply and demand are continuous in the organic food market; therefore, they should be monitored on an ongoing basis. The insights extend present knowledge on consumer behaviour indicating health concerns as a universal motive affecting organic food purchasing. The study also takes the existing literature a step further by providing additional insight into adjustment of organic food retail to consumer demand. |
| doi_str_mv | 10.1108/BFJ-12-2020-1175 |
| format | Article |
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Selected issues of organic food market</title><source>Emerald A-Z Current Journals</source><creator>Drejerska, Nina ; Sobczak, Wioleta ; Gołębiewski, Jarosław ; Gierula, Weronika Aniela</creator><creatorcontrib>Drejerska, Nina ; Sobczak, Wioleta ; Gołębiewski, Jarosław ; Gierula, Weronika Aniela</creatorcontrib><description>PurposeThe purpose of this paper is to describe organic food supply and demand from the perspective of evolutionary economics. Furthermore, identification of motives of organic food purchasing as well as the most important distribution channels was performed.Design/methodology/approachThis study included review of statistical data available on organic food market, observations from three different formats of shops in France and Poland as well as collected data from 54 French and 85 Polish consumers.FindingsThe findings of this paper show how the organic food market undergoes evolutionary changes, especially how supply and demand sides are being tuned to each other. Health properties of organic food were found as universal characteristics affecting organic food purchasing, regardless the level of the national market development. Organic food retail adjusts to consumer demand, but the rate of this transformation is different when markets of different countries are compared.Originality/valueChanges in supply and demand are continuous in the organic food market; therefore, they should be monitored on an ongoing basis. The insights extend present knowledge on consumer behaviour indicating health concerns as a universal motive affecting organic food purchasing. 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Selected issues of organic food market</title><title>British food journal (1966)</title><description>PurposeThe purpose of this paper is to describe organic food supply and demand from the perspective of evolutionary economics. Furthermore, identification of motives of organic food purchasing as well as the most important distribution channels was performed.Design/methodology/approachThis study included review of statistical data available on organic food market, observations from three different formats of shops in France and Poland as well as collected data from 54 French and 85 Polish consumers.FindingsThe findings of this paper show how the organic food market undergoes evolutionary changes, especially how supply and demand sides are being tuned to each other. Health properties of organic food were found as universal characteristics affecting organic food purchasing, regardless the level of the national market development. Organic food retail adjusts to consumer demand, but the rate of this transformation is different when markets of different countries are compared.Originality/valueChanges in supply and demand are continuous in the organic food market; therefore, they should be monitored on an ongoing basis. The insights extend present knowledge on consumer behaviour indicating health concerns as a universal motive affecting organic food purchasing. 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Health properties of organic food were found as universal characteristics affecting organic food purchasing, regardless the level of the national market development. Organic food retail adjusts to consumer demand, but the rate of this transformation is different when markets of different countries are compared.Originality/valueChanges in supply and demand are continuous in the organic food market; therefore, they should be monitored on an ongoing basis. The insights extend present knowledge on consumer behaviour indicating health concerns as a universal motive affecting organic food purchasing. 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| ispartof | British food journal (1966), 2021-07, Vol.123 (8), p.2622-2640 |
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| source | Emerald A-Z Current Journals |
| subjects | Commodities Consumer behavior Consumers Consumption Data collection Economics Food Food availability Food products Food selection Food supply Hypotheses Motivation Natural & organic foods Organic farming Purchasing Supermarkets Supply & demand Supply chains Sustainable development Theory of planned behavior |
| title | Does organic means health for consumers? Selected issues of organic food market |
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