Welfare analysis of introducing private label packaged salads into the US market

In this study, we use the Berry, Levinsohn, and Pakes (BLP) method to study consumer demand and firm supply to the 2005 US market for packaged salads. Our results show that, although consumers in general are price sensitive, their sensitivity decreases as income increases. Moreover, consumers exhibi...

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Veröffentlicht in:	Agribusiness (New York, N.Y.) N.Y.), 2021-07, Vol.37 (3), p.650-664
Hauptverfasser:	Meng, Xiao, Jaenicke, Edward C.
Format:	Artikel
Sprache:	eng
Schlagworte:	BLP Brand loyalty consumer heterogeneity Consumers Food Home meal replacement Homescan Dataset House brands Markets packaged salads Packaging private label Private labeling Salads
Online-Zugang:	Volltext
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