Engaging shoppers through mobile apps: the role of gamification

PurposeThe purpose of this paper is to examine the influence of several intrinsic motivations driving consumers' intention to buy using a mobile app, namely: shopping gamification, focussed attention, shopping enjoyment and socialness, through the mediating role of shopping engagement. The onli...

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Veröffentlicht in:	International journal of retail & distribution management 2021-07, Vol.49 (7), p.919-940
Hauptverfasser:	De Canio, Francesca, Fuentes-Blasco, Maria, Martinelli, Elisa
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer platforms Consumer behavior Consumers Electronic commerce Games Gamification Hypotheses Influence Innovations Interfaces Literature reviews Market strategy Marketing Mechanics Motivation Retail stores Shopping Smartphones Social research Technology Acceptance Model
Online-Zugang:	Volltext
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