Improving Financial Service Innovation Strategies for Enhancing China’s Banking Industry Competitive Advantage during the Fintech Revolution: A Hybrid MCDM Model

The recent emergence and rapid growth of new financial services by financial technology (Fintech) companies have driven banking institutions towards operational innovation in order to gain sustainable competitive advantage. This study aims to conduct an in-depth investigation of the banking sector i...

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Veröffentlicht in:	Sustainability 2019-03, Vol.11 (5), p.1419
Hauptverfasser:	Zhao, Qun, Tsai, Pei-Hsuan, Wang, Jin-Long
Format:	Artikel
Sprache:	eng
Schlagworte:	Business competition Competition Competitive advantage Customer services Decision making Decision theory Innovations Multiple criterion Sustainability Sustainable development Technological change
Online-Zugang:	Volltext
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