The Impact of Social Media on Sales Promotion in Entertainment Companies

Social networks including various social media are one of the main online marketing tools that help to achieve marketing aims of the company. Most of social media overlap and have more than one characteristic, aim or purpose. It should be noted that interaction, user-friendliness, openness, freedom...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:E+M ekonomie a management 2021-04, Vol.24 (2), p.189-206
Hauptverfasser: Streimikiene, Dalia, Mikalauskiene, Asta, Sturiene, Urte, Kyriakopoulos, Grigorios L
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!