A distinctive early bird price in reward-based crowdfunding

Many crowdfunding platforms allow creators maximum flexibility in terms of the prices and rewards offered in a project to gain sufficient capital. Early bird prices, with the original purpose of attracting more early consumers by providing a discounted price for the same product sold in traditional...

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Veröffentlicht in:	Electronic commerce research 2021-06, Vol.21 (2), p.347-370
Hauptverfasser:	Chen, Mingchun, Liu, Zhiying, Ma, Chaoliang, Gong, Xiuyuan
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Computer Communication Networks Consumer behavior Crowdfunding Data Structures and Information Theory e-Commerce/e-business Electronic commerce Empirical analysis Funding Heterogeneity IT in Business Operations Research/Decision Theory Prices Pricing Pricing policies
Online-Zugang:	Volltext
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