HR initiatives to establish the new normal in COVID-19 Scenario

The COVID-19 pandemic has fundamentally altered the functioning of economies, societies, organisations, and individuals across the world. Popular and social media are highlighting all the grim facts and stories associated with the prevailing situation. The current study aims to explore the positive crisis management interventions made by organizations worldwide with a focus on the constructive HR initiative. Content analysis and a word cloud of content from varied public sources were used as methodology. Leveraging Technology, Capability Development, Empathy, Employee Wellness, Collaboration, Communication, and Action-Oriented Leadership emerged as crucial HR initiatives taken by small and large organizations. These HR interventions have found safeguard employee wellbeing and support the smooth functioning of business in the given crisis.