A dog doesn’t smile: effects of a dog’s facial expressions and gaze on pet product evaluation

Purpose This study aims to examine the following issues: whether consumers use a dog’s facial expressions and gaze on a product’s packaging to interpret the emotions of a dog and evaluate product quality and how owner identification with the dog moderates the effect of a dog’s facial expressions on...

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Veröffentlicht in:	The journal of product & brand management 2021-05, Vol.30 (5), p.641-655
Hauptverfasser:	Park, Jihye, Kim, Arim
Format:	Artikel
Sprache:	eng
Schlagworte:	Anthropomorphism Attitudes Consumers Dogs Emotions Marketing Pet care industry Salespeople Social interaction
Online-Zugang:	Volltext
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