Premium versus affordable clothing retailers: what are customer expectations for satisfaction and repurchase intentions?

PurposeWithin the highly competitive clothing retail industry, retailers (both affordable and premium) need to consider which customer experience elements drive customer satisfaction and repurchase intentions. The purpose of this study is to determine whether customer expectations are different for...

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Veröffentlicht in:	International journal of retail & distribution management 2021-06, Vol.49 (6), p.752-771
Hauptverfasser:	Cunningham, Nicole, De Meyer-Heydenrych, Christine
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand loyalty Clothing industry Consumers Customers Emerging markets Influence Literature reviews Prices Purchasing Retail stores Retailing industry Shopping Success
Online-Zugang:	Volltext
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