The influence of mobile QR code payment on payment pleasure: evidence from China

PurposeDrawing on self-determination theory, this paper compares the effects of QR code payment method (autonomous vs dependent payment) on payment pleasure, its mechanism and the boundary condition in the mobile payment setting.Design/methodology/approachFour studies were conducted to examine the e...

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Veröffentlicht in:	International journal of bank marketing 2021-03, Vol.39 (2), p.337-356
Hauptverfasser:	Liu, Rong, Wu, Jifei, Yu-Buck, Grace Fang
Format:	Artikel
Sprache:	eng
Schlagworte:	Bank marketing Brand loyalty Cellular telephones Consumers Customers Hypotheses Mobile commerce Pain Product acceptance Technology Acceptance Model
Online-Zugang:	Volltext
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