Exploring a mobile phone user's attitude toward watching TV content on a mobile phone – uses and gratifications perspective

PurposeThe purpose of this study is to examine factors affecting mobile phone users' attitude toward watching TV content on a mobile device. Under the uses and gratifications theory, the current study examined attitude toward watching TV content on a mobile phone, with antecedents of affinities...

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Veröffentlicht in:	Information technology & people (West Linn, Or.) Or.), 2021-03, Vol.34 (2), p.617-641
Hauptverfasser:	Shin, Soo Il, Kim, J.B, Han, Sumin, Lee, Sangmi
Format:	Artikel
Sprache:	eng
Schlagworte:	Access Advantages Affinity Attitudes Behavior Broadcasting Cell phones Cellular telephones Cognition & reasoning Communication Consumption Electronic devices Emotions Information technology Mobile phones Moderators Perceptions Relaxation Social media Statistical models Streaming media Streaming services Technology Television viewing
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