Values and Green Product Purchase Behavior: The Moderating Effects of the Role of Government and Media Exposure

This study applies the theory of planned behavior and value–attitude–behavior hierarchy model to examine the influence of green product consumption values on the green product buying attitude and green product purchase behavior. Additionally, unlike the previous studies, the current study explores t...

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Veröffentlicht in:	Sustainability 2019-12, Vol.11 (23), p.6642
Hauptverfasser:	Jan, Ihsan Ullah, Ji, Seonggoo, Yeo, Chankoo
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Buying Consumers Consumption Ecological effects Environmental conditions Exposure Green products Investigations Marketing Multivariate statistical analysis Purchasing Researchers Theory of planned behavior
Online-Zugang:	Volltext
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