Satisfaction in sports: a meta-analytic study

PurposeThis article aims to perform a meta-analysis through a systematic review that will identify the main antecedents and consequents of the satisfaction of sports spectators.Design/methodology/approachThis study used a total of 927 papers that studied satisfaction in the context of sports and dir...

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Veröffentlicht in:Marketing intelligence & planning 2021-04, Vol.39 (3), p.408-423
Hauptverfasser: Santini, Fernando De Oliveira, Ladeira, Wagner Junior, Sampaio, Claudio Hoffmann, Fagundes, Andre Francisco Alcântara, Henz, Miriam Mariani
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container_end_page 423
container_issue 3
container_start_page 408
container_title Marketing intelligence & planning
container_volume 39
creator Santini, Fernando De Oliveira
Ladeira, Wagner Junior
Sampaio, Claudio Hoffmann
Fagundes, Andre Francisco Alcântara
Henz, Miriam Mariani
description PurposeThis article aims to perform a meta-analysis through a systematic review that will identify the main antecedents and consequents of the satisfaction of sports spectators.Design/methodology/approachThis study used a total of 927 papers that studied satisfaction in the context of sports and directly analyzed 51 papers that presented quantitative data. This review of the existing literature resulted in 18 antecedent constructs and identified four constructs consequent to the satisfaction of sports spectators.FindingsThe results showed 21 positive relations and 1 negative relation with the satisfaction of sports spectators. A significant moderating effect of some cultural orientations and levels of human development are identified. The results demonstrate that the effect between interaction quality and satisfaction on the one hand, and satisfaction and behavioral intention on the other, is stronger for Eastern countries and those with a higher level of economic development.Originality/valueThis meta-analytic study advances the understanding of biases present in primary studies with various limitations. Using the proposed approach, it is possible to generate accurate estimates of the effect size in each analyzed relationship, as the meta-analytic method jointly evaluates the results produced by a great variety of studies performed in different contexts, making it possible to draw more accurate conclusions.
doi_str_mv 10.1108/MIP-01-2020-0004
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subjects Content analysis
Data collection
Job satisfaction
Meta-analysis
Qualitative research
Sports marketing
Systematic review
title Satisfaction in sports: a meta-analytic study
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