Supply market orientation: a dynamic capability of the purchasing and supply management function

Purpose This paper aims to conceptualize supply market orientation (SMO) for the purchasing and supply chain management function and discusses how SMO capabilities are developed and how their application differs within and across firms. This research can thus be used as a blueprint for the developme...

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Veröffentlicht in:Supply chain management 2021-01, Vol.26 (1), p.65-83
Hauptverfasser: Foerstl, Kai, Kähkönen, Anni-Kaisa, Blome, Constantin, Goellner, Matthias
Format: Artikel
Sprache:eng
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