Innovation and growth in the UK pharmaceuticals: the case of product and marketing introductions

New drug introductions are key to growth for pharmaceutical firms. However, not all innovations are the same and they may have differential effects that vary by firm size. We use quarterly sales data on UK pharmaceuticals in a dynamic panel model to estimate the impact of product (new drugs) and mar...

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Veröffentlicht in:	Small business economics 2021-06, Vol.57 (1), p.603-634
Hauptverfasser:	Bokhari, Farasat A. S., Mariuzzo, Franco, Bennato, Anna Rita
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Business units Development strategies Entrepreneurship Industrial Organization Innovations Management Marketing Microeconomics Pharmaceutical industry Pharmaceuticals Prescription drugs Product introduction Sales Short term
Online-Zugang:	Volltext
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