Social enterprises in electronic markets: web localization or standardization

The question of how social enterprises (SEs)—organizations that work to solve social issues through innovative ideas and strategies—utilize the web to internationalize has received little attention in electronic business literature. We address this issue by examining whether SEs pursue a web globali...

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Veröffentlicht in:	Electronic markets 2021-03, Vol.31 (1), p.215-231
Hauptverfasser:	Benmamoun, Mamoun, Alhor, Hadi, Ascencio, Christine, Sim, Woojong
Format:	Artikel
Sprache:	eng
Schlagworte:	Brands Business and Management Companies Content analysis Donors Donors (electronic) e-Commerce/e-business Electronic commerce Empirical analysis Entrepreneurship Globalization IT in Business Legitimacy Localization Markets Private sector Purchase intention Research Paper Social entrepreneurship Social factors Social issues Standardization Trade Uniqueness Volunteers
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