An empirical study of real-time information-receiving using industry 4.0 technologies in downstream operations

•This study addresses information receiving and its potential benefits using SaaS.•The results imply that RTIR is the antecedent of customer engagement.•Customer orientation is positively mediating between RTIR and customer engagement.•Exposes practitioners to RTIR and CE in terms of direct & in...

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Veröffentlicht in:	Technological forecasting & social change 2021-04, Vol.165, p.120551, Article 120551
Hauptverfasser:	Mujahid Ghouri, Arsalan, Mani, Venkatesh, Jiao, Zhilun, Venkatesh, V.G., Shi, Yangyan, Kamble, Sachin S.
Format:	Artikel
Sprache:	eng
Schlagworte:	Analysis Beverages Consumers Customer engagement Customer satisfaction Customers Empirical analysis Industry 4.0 Information dissemination Mediation Orientation effects Real time Real-time information receiving SaaS Small business Software Software services Software-as-a-service Technology
Online-Zugang:	Volltext
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