The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies
PurposeThe purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies.Design/methodology/approachThis study used a quantitative methodology of convenience sampling...
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| Veröffentlicht in: | British food journal (1966) 2019-10, Vol.121 (11), p.2951-2966 |
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| container_title | British food journal (1966) |
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| creator | Muhamed, Ariff Azly Ab Rahman, Mohd Nizam Mohd Hamzah, Firdaus Che Mohd Zain, Che Rosmawati Zailani, Suhaiza |
| description | PurposeThe purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies.Design/methodology/approachThis study used a quantitative methodology of convenience sampling to collect survey data from 1,550 Muslim respondents in Malaysia. It also employed multiple regressions by covariance-based structural equation modelling in the data analysis as well as in the validation of the proposed model.FindingsThe empirical results showed that the importance of halal certification had the highest impact on consumer choice behaviour, particularly in the purchase of halal-certified food supplies. Also, epistemic and emotional values were both statistically significant in terms of their influence on the consumer decision-making process.Research limitations/implicationsThe results emphasize the importance of enhancing the hedonic (halal concern and emotional value) aspect as a way for the halal food industries to obtain an added value advantage for their products and services.Originality/valueThis paper is the first to employ an empirical approach to consider the halal sentiment as a determinant of consumer purchasing behaviour in the context of halal-certified food supplies. |
| doi_str_mv | 10.1108/BFJ-10-2018-0692 |
| format | Article |
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It also employed multiple regressions by covariance-based structural equation modelling in the data analysis as well as in the validation of the proposed model.FindingsThe empirical results showed that the importance of halal certification had the highest impact on consumer choice behaviour, particularly in the purchase of halal-certified food supplies. Also, epistemic and emotional values were both statistically significant in terms of their influence on the consumer decision-making process.Research limitations/implicationsThe results emphasize the importance of enhancing the hedonic (halal concern and emotional value) aspect as a way for the halal food industries to obtain an added value advantage for their products and services.Originality/valueThis paper is the first to employ an empirical approach to consider the halal sentiment as a determinant of consumer purchasing behaviour in the context of halal-certified food supplies.</description><identifier>ISSN: 0007-070X</identifier><identifier>EISSN: 1758-4108</identifier><identifier>DOI: 10.1108/BFJ-10-2018-0692</identifier><language>eng</language><publisher>Bradford: Emerald Group Publishing Limited</publisher><subject>Certification ; Consumer behavior ; Consumers ; Consumption ; Data analysis ; Decision making ; Emotions ; Empirical analysis ; Endorsements ; Epistemology ; Food ; Food industry ; Food supply ; Halal food ; Hypotheses ; Knowledge ; Multivariate statistical analysis ; Muslims ; Purchasing ; Statistical analysis ; Supplies</subject><ispartof>British food journal (1966), 2019-10, Vol.121 (11), p.2951-2966</ispartof><rights>Emerald Publishing Limited 2019</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><cites>FETCH-LOGICAL-c224t-12ff2d9ee8826212fc1c6602738ce5f5cf5e32ad9d9a1dfdb5fb40825625b9313</cites><orcidid>0000-0002-5082-8346</orcidid></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780,961,27903,27904</link.rule.ids></links><search><creatorcontrib>Muhamed, Ariff Azly</creatorcontrib><creatorcontrib>Ab Rahman, Mohd Nizam</creatorcontrib><creatorcontrib>Mohd Hamzah, Firdaus</creatorcontrib><creatorcontrib>Che Mohd Zain, Che Rosmawati</creatorcontrib><creatorcontrib>Zailani, Suhaiza</creatorcontrib><title>The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies</title><title>British food journal (1966)</title><description>PurposeThe purpose of this paper is to investigate the influence of halal concern as well as emotional and epistemic values on consumer behaviour in the choice and purchase of halal-certified food supplies.Design/methodology/approachThis study used a quantitative methodology of convenience sampling to collect survey data from 1,550 Muslim respondents in Malaysia. 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It also employed multiple regressions by covariance-based structural equation modelling in the data analysis as well as in the validation of the proposed model.FindingsThe empirical results showed that the importance of halal certification had the highest impact on consumer choice behaviour, particularly in the purchase of halal-certified food supplies. 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| ispartof | British food journal (1966), 2019-10, Vol.121 (11), p.2951-2966 |
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| subjects | Certification Consumer behavior Consumers Consumption Data analysis Decision making Emotions Empirical analysis Endorsements Epistemology Food Food industry Food supply Halal food Hypotheses Knowledge Multivariate statistical analysis Muslims Purchasing Statistical analysis Supplies |
| title | The impact of consumption value on consumer behaviour: A case study of halal-certified food supplies |
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