How Do Bonus Payments Affect the Demand for Auto Loans and Their Delinquency?

This article studies how receiving a bonus changes consumers' demand for auto loans and their risk of future delinquency. Unlike traditional consumer products, auto loans have a long-term impact on consumers' financial state because of the monthly payment obligation. Using a large consumer...

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Veröffentlicht in:	Journal of marketing research 2021-06, Vol.58 (3), p.476-496
Hauptverfasser:	Jiang, Zhenling, Zhang, Dennis J., Chan, Tat
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Delinquency Loans
Online-Zugang:	Volltext
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