How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations

Consumers typically lack the expertise to evaluate the legitimacy and accuracy of health information online. Considering that unsponsored, user-generated content is increasingly commonplace online, particularly as it relates to health decisions, understanding how consumers are affected by this uniqu...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of marketing communications 2021-05, Vol.27 (4), p.389-414
Hauptverfasser:	Weber, T. J., Muehling, Darrel D., Kareklas, Ioannis
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumer attitudes Consumers electronic word-of-mouth (eWOM) health behavior Manipulative intent memes online comments User generated content user-generated content (UGC)
Online-Zugang:	Volltext
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