Do topic consistency and linguistic style similarity affect online review helpfulness? An elaboration likelihood model perspective

•Top consistency between review and manager response was examined.•Top consistency moderated impacts of text sentiment and review length on review helpfulness.•Linguistic style similarity between review and manager response was tested.•Linguistic style similarity moderated impacts of text sentiment...

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Veröffentlicht in:	Information processing & management 2021-05, Vol.58 (3), p.102521, Article 102521
Hauptverfasser:	Yang, Shuiqing, Zhou, Chuanmei, Chen, Yuangao
Format:	Artikel
Sprache:	eng
Schlagworte:	Consistency Consumer behavior Linguistic style similarity Linguistics Manager response Managers Maximum likelihood method Model testing Preferences Product choice Review helpfulness Similarity Text mining Topic consistency
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