The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Professional Sport
Sport consumers’ pride in their teams is displayed in numerous ways. While marketers can capitalize on these pride feelings, the general business literature is devoid of extensive examinations of sport consumers’ pride feelings. The purposes of this study are to develop a conceptualization of sport...
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| Veröffentlicht in: | Corporate reputation review 2021-05, Vol.24 (2), p.76-94 |
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| creator | Gordon, Brian S. Yoshida, Masayuki Nakazawa, Makoto Bass, Jordan |
| description | Sport consumers’ pride in their teams is displayed in numerous ways. While marketers can capitalize on these pride feelings, the general business literature is devoid of extensive examinations of sport consumers’ pride feelings. The purposes of this study are to develop a conceptualization of sport consumers’ pride feelings toward both tangible and intangible sport consumption objects and examine the relationship between sport consumers’ feelings of pride and identification toward their favorite team as well as their fan community. Study 1 (
n
= 352) confirmed a typology of sport consumers’ pride feelings with four consumptive vehicles (home stadium, logo, glory of the past, fight songs) in the professional football and baseball contexts. The findings of Study 2 (
n
= 356) indicated the four pride constructs not only had a direct effect on team and fan community identification, but they also had an indirect effect on team and fan community identification through the respective prestige and distinctiveness dimensions of a sport team and its fan community. |
| doi_str_mv | 10.1057/s41299-019-00092-y |
| format | Article |
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n
= 352) confirmed a typology of sport consumers’ pride feelings with four consumptive vehicles (home stadium, logo, glory of the past, fight songs) in the professional football and baseball contexts. The findings of Study 2 (
n
= 356) indicated the four pride constructs not only had a direct effect on team and fan community identification, but they also had an indirect effect on team and fan community identification through the respective prestige and distinctiveness dimensions of a sport team and its fan community.</description><identifier>ISSN: 1363-3589</identifier><identifier>EISSN: 1479-1889</identifier><identifier>DOI: 10.1057/s41299-019-00092-y</identifier><language>eng</language><publisher>London: Palgrave Macmillan UK</publisher><subject>Brand identification ; Business and Management ; Consumer behavior ; Corporate Communication/Public Relations ; Employee behavior ; Management ; Marketing ; Original Article ; Professional baseball ; Professional football ; Purchase intention ; Sports fans</subject><ispartof>Corporate reputation review, 2021-05, Vol.24 (2), p.76-94</ispartof><rights>Reputation Institute and Springer Nature Limited 2019</rights><rights>Reputation Institute and Springer Nature Limited 2019.</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c442t-1c81d5bd923d207669e79e20524d7f57414dce79a6245b995f059d14ebe1b3ce3</citedby><cites>FETCH-LOGICAL-c442t-1c81d5bd923d207669e79e20524d7f57414dce79a6245b995f059d14ebe1b3ce3</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktopdf>$$Uhttps://link.springer.com/content/pdf/10.1057/s41299-019-00092-y$$EPDF$$P50$$Gspringer$$H</linktopdf><linktohtml>$$Uhttps://link.springer.com/10.1057/s41299-019-00092-y$$EHTML$$P50$$Gspringer$$H</linktohtml><link.rule.ids>314,780,784,27924,27925,41488,42557,51319</link.rule.ids></links><search><creatorcontrib>Gordon, Brian S.</creatorcontrib><creatorcontrib>Yoshida, Masayuki</creatorcontrib><creatorcontrib>Nakazawa, Makoto</creatorcontrib><creatorcontrib>Bass, Jordan</creatorcontrib><title>The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Professional Sport</title><title>Corporate reputation review</title><addtitle>Corp Reputation Rev</addtitle><description>Sport consumers’ pride in their teams is displayed in numerous ways. While marketers can capitalize on these pride feelings, the general business literature is devoid of extensive examinations of sport consumers’ pride feelings. The purposes of this study are to develop a conceptualization of sport consumers’ pride feelings toward both tangible and intangible sport consumption objects and examine the relationship between sport consumers’ feelings of pride and identification toward their favorite team as well as their fan community. Study 1 (
n
= 352) confirmed a typology of sport consumers’ pride feelings with four consumptive vehicles (home stadium, logo, glory of the past, fight songs) in the professional football and baseball contexts. The findings of Study 2 (
n
= 356) indicated the four pride constructs not only had a direct effect on team and fan community identification, but they also had an indirect effect on team and fan community identification through the respective prestige and distinctiveness dimensions of a sport team and its fan community.</description><subject>Brand identification</subject><subject>Business and Management</subject><subject>Consumer behavior</subject><subject>Corporate Communication/Public Relations</subject><subject>Employee behavior</subject><subject>Management</subject><subject>Marketing</subject><subject>Original Article</subject><subject>Professional baseball</subject><subject>Professional football</subject><subject>Purchase intention</subject><subject>Sports fans</subject><issn>1363-3589</issn><issn>1479-1889</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2021</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><recordid>eNp9kF9LwzAUxYsoOKdfwKeAz9X8bRvfxth0MFB0Poe2uZ0ZbTKTDuyj39y4Cr75EJKb8zv3Xk6SXBN8S7DI7wInVMoUk3gwljQdTpIJ4blMSVHI0_hmGUuZKOR5chHCDmOKC8EmydfmHdCLawG5Bj17owEtAVpjtwEZi_qobqDsUGk1WpYWzV3XHazpB7TSYHvTmLrsjbPR62oIAcI9mlm06PbGR6lFi8-yM3ZkzBFrIharqL3une8vk7OmbANc_d7T5G252Mwf0_XTw2o-W6c157RPSV0QLSotKdMU51kmIZdAsaBc543IOeG6jl9lRrmopBQNFlITDhWQitXApsnN2Hfv3ccBQq927uDjGkFRQRinRUwqUnSkau9C8NCovTdd6QdFsPqJWo1Rqxi1OkathmhCowlqZ034s-RCMCGzLI8IG5EQRbsF_zf9n8bf8W2M_Q</recordid><startdate>20210501</startdate><enddate>20210501</enddate><creator>Gordon, Brian S.</creator><creator>Yoshida, Masayuki</creator><creator>Nakazawa, Makoto</creator><creator>Bass, Jordan</creator><general>Palgrave Macmillan UK</general><general>Palgrave Macmillan</general><scope>OQ6</scope><scope>AAYXX</scope><scope>CITATION</scope><scope>3V.</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>88C</scope><scope>88G</scope><scope>8FI</scope><scope>8FJ</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GHDGH</scope><scope>GNUQQ</scope><scope>K60</scope><scope>K6~</scope><scope>K8~</scope><scope>L.-</scope><scope>M0C</scope><scope>M0T</scope><scope>M2M</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PSYQQ</scope><scope>Q9U</scope></search><sort><creationdate>20210501</creationdate><title>The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Professional Sport</title><author>Gordon, Brian S. ; Yoshida, Masayuki ; Nakazawa, Makoto ; Bass, Jordan</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c442t-1c81d5bd923d207669e79e20524d7f57414dce79a6245b995f059d14ebe1b3ce3</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2021</creationdate><topic>Brand identification</topic><topic>Business and Management</topic><topic>Consumer behavior</topic><topic>Corporate Communication/Public Relations</topic><topic>Employee behavior</topic><topic>Management</topic><topic>Marketing</topic><topic>Original Article</topic><topic>Professional baseball</topic><topic>Professional football</topic><topic>Purchase intention</topic><topic>Sports fans</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Gordon, Brian S.</creatorcontrib><creatorcontrib>Yoshida, Masayuki</creatorcontrib><creatorcontrib>Nakazawa, Makoto</creatorcontrib><creatorcontrib>Bass, Jordan</creatorcontrib><collection>ECONIS</collection><collection>CrossRef</collection><collection>ProQuest Central (Corporate)</collection><collection>Access via ABI/INFORM (ProQuest)</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ABI/INFORM Global (Alumni Edition)</collection><collection>Healthcare Administration Database (Alumni)</collection><collection>Psychology Database (Alumni)</collection><collection>Hospital Premium Collection</collection><collection>Hospital Premium Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>ABI/INFORM Collection (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central Korea</collection><collection>Business Premium Collection (Alumni)</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>Health Research Premium Collection (Alumni)</collection><collection>ProQuest Central Student</collection><collection>ProQuest Business Collection (Alumni Edition)</collection><collection>ProQuest Business Collection</collection><collection>DELNET Management Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Global</collection><collection>Healthcare Administration Database</collection><collection>Psychology Database (ProQuest)</collection><collection>ProQuest One Business</collection><collection>ProQuest One Business (Alumni)</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><jtitle>Corporate reputation review</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Gordon, Brian S.</au><au>Yoshida, Masayuki</au><au>Nakazawa, Makoto</au><au>Bass, Jordan</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Professional Sport</atitle><jtitle>Corporate reputation review</jtitle><stitle>Corp Reputation Rev</stitle><date>2021-05-01</date><risdate>2021</risdate><volume>24</volume><issue>2</issue><spage>76</spage><epage>94</epage><pages>76-94</pages><issn>1363-3589</issn><eissn>1479-1889</eissn><abstract>Sport consumers’ pride in their teams is displayed in numerous ways. While marketers can capitalize on these pride feelings, the general business literature is devoid of extensive examinations of sport consumers’ pride feelings. The purposes of this study are to develop a conceptualization of sport consumers’ pride feelings toward both tangible and intangible sport consumption objects and examine the relationship between sport consumers’ feelings of pride and identification toward their favorite team as well as their fan community. Study 1 (
n
= 352) confirmed a typology of sport consumers’ pride feelings with four consumptive vehicles (home stadium, logo, glory of the past, fight songs) in the professional football and baseball contexts. The findings of Study 2 (
n
= 356) indicated the four pride constructs not only had a direct effect on team and fan community identification, but they also had an indirect effect on team and fan community identification through the respective prestige and distinctiveness dimensions of a sport team and its fan community.</abstract><cop>London</cop><pub>Palgrave Macmillan UK</pub><doi>10.1057/s41299-019-00092-y</doi><tpages>19</tpages></addata></record> |
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| subjects | Brand identification Business and Management Consumer behavior Corporate Communication/Public Relations Employee behavior Management Marketing Original Article Professional baseball Professional football Purchase intention Sports fans |
| title | The Role of Pride Feelings in the Team and Fan Community Identification Processes: An Empirical Examination in Professional Sport |
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