Formation of the scientist image in modern conditions of digital society transformation

The publication considers factors that are influencing formation of scientists image especially: availability to inform scientist or scientific organization about the registration, scientometric indices, use of global identifiers to improve accuracy in calculating indicators, publication of papers in journals with high impact factor, publications in resources that provide visibility in global information space, involvement in global communications system, level of competence. Specialists in various fields of science developed a number of practical recommendations for various techniques and tools that can be used and are helpful to create and to make, both personal image and image of the organization, institution, firm, etc. Also, main directions of using digital technologies to create the image of scientists are identified and substantiated. Scientists formulated recommendations to make their own image using digital systems based on analysis of scientific literature and personal experience: author’s digital identifier ORCID, profiles in international scientometric systems, saved publications in electronic libraries, profiles in social and scientific electronic networks, etc.