Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets

People around the world are not saving enough money. The authors propose that one reason people undersave is because they hold the positive illusion of being financially responsible. If this conjecture is correct, then deflating this inflated self-view may increase saving, as people should become mo...

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Veröffentlicht in:	Journal of marketing 2021-05, Vol.85 (3), p.97-112
Hauptverfasser:	Garbinsky, Emily N., Mead, Nicole L., Gregg, Daniel
Format:	Artikel
Sprache:	eng
Schlagworte:	Personal finance Savings Self regulation
Online-Zugang:	Volltext
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