Customer perception, purchase intention and buying decision for branded products: measuring the role of price discounts

The purpose of this paper is to explore the antecedents of customer perception and its effect on the purchase intention and finally on buying decision-making about branded products especially luxury products, finally the role of price discounts in converting intentions into buying decision. This res...

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Veröffentlicht in:	Journal of revenue and pricing management 2021-04, Vol.20 (2), p.194-203
Hauptverfasser:	Dangi, Amit, Saini, Chand P., Singh, Vijay, Hooda, Jayant
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Decision making Discounts Perceptions Purchase intention Research Article
Online-Zugang:	Volltext
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