Innovative low-cost strategy and firm performance of restaurants
PurposeThe purpose of this paper is to improve the appreciation of the moderating role of competitive intensity on the relationship between low-cost strategy and firm performance of restaurants.Design/methodology/approachThe study uses empirical data collected from 118 restaurants operators, Ghana....
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| Veröffentlicht in: | Asia Pacific journal of innovation and entrepreneurship (Online) 2019-01, Vol.13 (3), p.266-281 |
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| container_title | Asia Pacific journal of innovation and entrepreneurship (Online) |
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| creator | Collins Kankam-Kwarteng Osman, Barbara Donkor, Jacob |
| description | PurposeThe purpose of this paper is to improve the appreciation of the moderating role of competitive intensity on the relationship between low-cost strategy and firm performance of restaurants.Design/methodology/approachThe study uses empirical data collected from 118 restaurants operators, Ghana. The effects of relationships and the interaction of low-cost strategy and competitive intensity were tested using regression analysis.FindingsThe findings indicate the existence of a significant positive relationship between low-cost strategy and firm performance. The effect of competitive strategy on firm performance was found to be partially significant. The findings revealed that competitive intensity does moderate the relationship between low-cost strategy and firm performance of restaurants.Practical implicationsImplications of the findings for restaurant operators suggest that effective application of low-cost strategy and monitoring and managing competitive intensity results in high performance.Originality/valueThis study contributes to the existing literature on low-cost strategy, competitive intensity and firm performance. More specifically, the interaction terms of low-cost strategy and competitive intensity have been explored in this study and can be used for further investigations. |
| doi_str_mv | 10.1108/APJIE-05-2018-0034 |
| format | Article |
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| source | DOAJ Directory of Open Access Journals; Emerald Open Access; EZB-FREE-00999 freely available EZB journals |
| subjects | Competition Consumers Costs Hospitality industry Informal economy Innovations Leadership Literature reviews Managers Market shares Organization theory Polls & surveys Product differentiation Restaurants Strategic management |
| title | Innovative low-cost strategy and firm performance of restaurants |
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