The role of a large competitor’s entry and level of innovativeness in consumer adoption of new products

PurposeThis paper aims to examine the role of a large competitor’s entry and level of innovativeness in consumer adoption of new products.Design/methodology/approachThis paper is based on a comparison between market uncertainty and technological uncertainty. This paper henceforth defines and analyze...

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Veröffentlicht in:	Asia Pacific journal of innovation and entrepreneurship (Online) 2016-01, Vol.10 (1), p.168-182
Hauptverfasser:	Kim, Yongbum, Choi, Jayoung
Format:	Artikel
Sprache:	eng
Schlagworte:	Coffee Coffeehouses Competition Consumers Innovations Product development Simulation Small & medium sized enterprises-SME
Online-Zugang:	Volltext
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