An Integrated Behavioral Model for Medical Tourism: An American Perspective

An Integrated Behavioral Model for Medical Tourism: An American Perspective

This study aims to develop and test a theoretical model that predicts individuals’ intention to engage in medical tourism. Structural equation modeling (SEM) was performed to test the study hypotheses by using data collected from 246 US residents. The study results indicated that perceived benefits...

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Veröffentlicht in:Journal of travel research 2021-04, Vol.60 (4), p.761-778
Hauptverfasser: Chaulagain, Suja, Pizam, Abraham, Wang, Youcheng
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Sprache:eng
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Attitudes
Consumer behavior
Medical tourism
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container_title Journal of travel research
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creator Chaulagain, Suja
Pizam, Abraham
Wang, Youcheng
description This study aims to develop and test a theoretical model that predicts individuals’ intention to engage in medical tourism. Structural equation modeling (SEM) was performed to test the study hypotheses by using data collected from 246 US residents. The study results indicated that perceived benefits were positively, and perceived barriers negatively, associated with attitude, and perceived barriers had a negative impact on perceived behavioral control. The study results further revealed that attitude, perceived behavioral control, and subjective norm positively influenced individuals’ intention to engage in medical tourism. Finally, a significant moderating effect of perceived severity was found on the relationships between perceived benefits and attitude, perceived barriers and attitude, and attitude and behavioral intention. The findings of the study offer valuable theoretical contributions and practical implications in the context of medical tourism.
doi_str_mv 10.1177/0047287520907681
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subjects Attitudes
Consumer behavior
Medical tourism
title An Integrated Behavioral Model for Medical Tourism: An American Perspective
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