Innovations in veterinary markets: opinion leaders’ social capital

Purpose This study aims to identify how the personal social capital of opinion leaders contributes to the market adoption of start-up innovations. Design/methodology/approach A design-oriented case study is undertaken with a start-up company focusing on the development and commercialization of innov...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	The Journal of business & industrial marketing 2021, Vol.36 (13), p.1-14
Hauptverfasser:	Kulkov, Ignat, Barner-Rasmussen, Wilhelm, Ivanova-Gongne, Maria, Tsvetkova, Anastasia, Hellström, Magnus, Wikström, Kim
Format:	Artikel
Sprache:	eng
Schlagworte:	Access to information Adoption of innovations Collaboration Cooperation Entrepreneurs Innovations Leadership Opinion leader Public good Social capital Social networks Society Start-ups Startups Veterinarians Veterinary medicine
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!