Using Social Marketing to Tackle Compulsive Buying

Background: The present paper focuses on compulsive buying, outlining the need to tackle this phenomenon using a social marketing approach, for the wellbeing of the affected individuals, their families and contacts, and for the health of our society at large. Focus of the Article: This conceptual de...

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Veröffentlicht in:	Social marketing quarterly 2021-03, Vol.27 (1), p.3-12
1. Verfasser:	Sârghie, Monica M. Popa
Format:	Artikel
Sprache:	eng
Schlagworte:	Social marketing
Online-Zugang:	Volltext
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