Zoorate: Certifying Online Consumer Reviews to Create Value

Zoorate emerged from its cofounders’ ambition to develop a Web portal for aggregating product reviews. The company’s core product, Feedaty, had evolved from a platform that matched reviewers by affinity into a full-fledged platform for aggregating and certifying consumer feedback. Specifically targe...

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Veröffentlicht in:	Communications of the Association for Information Systems 2018-01, Vol.43, p.494-515
Hauptverfasser:	Pigni, Federico, Piccoli, Gabriele
Format:	Artikel
Sprache:	eng
Schlagworte:	Product reviews
Online-Zugang:	Volltext
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