Role of cognitive absorption in building user trust and experience

The growth of artificial intelligence (AI) and its applications in business has proliferated in recent years. Businesses have started adopting various technology practices relevant to automation and AI, and research investigating this phenomenon is becoming increasingly important. Taking this as a c...

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Veröffentlicht in:	Psychology & marketing 2021-04, Vol.38 (4), p.643-668
Hauptverfasser:	Balakrishnan, Janarthanan, Dwivedi, Yogesh K.
Format:	Artikel
Sprache:	eng
Schlagworte:	Artificial intelligence Automation Chatbots Cognitive ability cognitive absorption continuation intention services marketing technology trust
Online-Zugang:	Volltext
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