Web Application Commercial Design for Financial Entities Based on Business Intelligence

Multiple customer data management has become a focus of attention in big organizations. Although much information is available, it does not translate into significant profitable value-added services. We present a design of a commercial web application based on business intelligence that generates information on social and financial behavior of clients in an organization; with the purpose of obtain additional information that allows to get more profits. This app will provide a broader perspective for making strategic decisions to increase profits and reduce internal investment costs. A case in point is the financial sector, a group of financial entities were used to make measurements and test them. A design to build a web application aimed at achieving a large and ambitious goal by means of defined tools reflecting clients’ business needs is proposed. In this research, different techniques and technologies are explored, such as diagrams, frameworks, design, architecture, model entity-relationship, tables, equations, mental maps and development tools. Through the Personal Software Process methodology and with the help of information extraction, consolidation, and visualization, the implementation can be carried out. This article provides the importance of implementing business intelligence in an organization and expands on the steps needed for the implementation of this valuable technology.