Managing cultural specificity and cultural embeddedness when internationalizing: Cultural strategies of Japanese craft firms

When entering international markets, manufacturers of consumer products are expected to adapt their products in order to meet local consumption practices. Doing so is particularly challenging for producers of culturally-specific products—that is, products that are little known, understood, or valued...

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Veröffentlicht in:	Journal of international business studies 2021-03, Vol.52 (2), p.245-281
Hauptverfasser:	Sasaki, Innan, Nummela, Niina, Ravasi, Davide
Format:	Artikel
Sprache:	eng
Schlagworte:	Adaptation Business and Management Business Strategy/Leadership Consumer goods Conventions Cultural differences Cultural heritage Embeddedness International Business International markets Management Organization Standardization Traditions Transposition
Online-Zugang:	Volltext
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