Lunch of the last human: Nutritionally complete food and the fantasies of market-based progress

In this article, we integrate Nietzsche’s visions of self-overcoming with a Žižekian toolbox to explore how ‘market-based progress’ is upheld through a fabric of ideological fantasies. Through an analysis of Huel, a nutritionally complete British food brand aligned with progressive and techno-utopia...

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Veröffentlicht in:	Marketing theory 2021-03, Vol.21 (1), p.3-24
Hauptverfasser:	Cronin, James, Fitchett, James
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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