Evolving a Value Chain to an Open Innovation Ecosystem: Cognitive Engagement of Stakeholders in Customizing Medical Implants

While open innovation ecosystems allow a firm to harness external sources of value creation, these external ties can also constrain its ability to adapt its innovation strategy to pursue new opportunities. This article looks at how an incumbent firm approached such constraints, and used cognitive ar...

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Veröffentlicht in:California management review 2021-02, Vol.63 (2), p.101-134
Hauptverfasser: Randhawa, Krithika, West, Joel, Skellern, Katrina, Josserand, Emmanuel
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Sprache:eng
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