Contemporary marketing practices approaches in the professional services industry in Brazil

The objective of this study is to investigate the Contemporary Marketing Practices (CMP) of professional services firms from the State of Santa Catarina in Brazil, according to the models proposed by Coviello, Brodie & Munro (1997) and Coviello, Milley & Marcolin (2001). The research methodo...

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Veröffentlicht in:	Revista Pensamento Contemporâneo em Administração 2020-03, Vol.14 (1), p.56-75
Hauptverfasser:	Hoeckesfeld, Lenoir, Sarquis, Aléssio Bessa, Urdan, André Torres, Cohen, Eric David
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Competitive advantage Customer relationship management Customer services Digital marketing Economic development Literature reviews
Online-Zugang:	Volltext
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