Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret

Impulse purchases are encouraged by retailers and can comprise a significant portion of a retailer’s sales. However, both consumers and researchers generally see impulse purchases as something to be avoided because they tend to be incongruent with consumers’ long-term goals. Using a goal congruence...

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Veröffentlicht in:	Marketing letters 2021-03, Vol.32 (1), p.75-89
Hauptverfasser:	Grigsby, Jamie L., Jewell, Robert D., Campbell, Colin
Format:	Artikel
Sprache:	eng
Schlagworte:	Business and Management Congruence Consumers Justification Marketing Purchasing Regret Sales
Online-Zugang:	Volltext
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