Customer knowledge management in SMEs: Review and research agenda

Customer knowledge is one of the most noteworthy assets for firms to manage in order to improve their products and gain competitive advantage while meeting the customer needs. Customer knowledge management (CKM) arises when firms see the significance of customers as a source of firm's knowledge...

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Veröffentlicht in:	Knowledge and process management 2021-01, Vol.28 (1), p.71-89
Hauptverfasser:	Chaithanapat, Pornthip, Rakthin, Sirisuhk
Format:	Artikel
Sprache:	eng
Schlagworte:	Business competition Context Customers Economic development Knowledge management Leadership Literature reviews Small & medium sized enterprises-SME Small business
Online-Zugang:	Volltext
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