The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro

The paper assesses the ways in which digital transformation in Montenegro influences the use of digital marketing in business, determining the impact of this concept on promotion and brand positioning, i.e. electronic business development through electronic services. This facilitates the integrated...

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Veröffentlicht in:Technology in society 2020-11, Vol.63, p.101425, Article 101425
Hauptverfasser: Melović, Boban, Jocović, Mijat, Dabić, Marina, Vulić, Tamara Backović, Dudic, Branislav
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Sprache:eng
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