The origins of marketing practice in Britain: from the ancient to the early twentieth century

Purpose The purpose of this paper is to explore the development of marketing practice in Britain from the ancient to the early twentieth century. It builds upon the author’s chapter in the 2016 Routledge Companion to the History of Marketing. Design/methodology/approach This paper is based on a revi...

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Bibliographische Detailangaben

Veröffentlicht in:	Journal of historical research in marketing 2017-01, Vol.9 (4), p.467-487
1. Verfasser:	Hawkins, Richard A
Format:	Artikel
Sprache:	eng
Schlagworte:	20th century History Marketing
Online-Zugang:	Volltext
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